Al Calily Jewellery · UAE
Case
Study
More than a year of social media, and 293.42K views around a grand opening.
- Product photography
- Social media marketing
- Grand opening content
- Creator and influencer coordination
- Timed boost
- Monthly reporting
Al Calily Jewellery
Project
Overview
An ongoing partnership of more than a year. Logo & Co runs Al Calily social media marketing, shoots all of the product images and plans every campaign, from the grand opening to Wedding Season.
The client
Who is
Al Calily Jewellery
Al Calily Jewellery (@alcalilyjewelry) is a UAE jewellery house, and Logo & Co has run its social media marketing for more than a year.
When the brand opened a new branch, it needed attention fast, and pretty product shots alone were not going to bring people through the door.
The challenge
What Al Calily Jewellery was up againstWhy they needed expert support
A new branch to fill
The opening needed real awareness before and after the ribbon was cut.
Standing out in luxury
Fine jewellery content is everywhere. The feed had to feel high end and worth stopping for.
Reaching new buyers
Most of the reach had to come from people who did not follow the page yet.
What we did
How we helped Al Calily Jewellery stand out
1. An ongoing partnership of more than a year
We have run Al Calily social media marketing for more than a year: the feed, stories, campaigns and reporting, month after month.
2. Grand opening plan
We built the month of content around the opening, including the grand opening reel announcing the new branch.
3. Product photography
Logo & Co shot all of the product images, giving the collections a cinematic, high end look across the feed.
4. All of the marketing
We run the marketing end to end: the content plan, social media, launch campaigns and monthly reporting.
5. Creators and influencers
We coordinated creator moments at the opening. Influencers with 500K to 2M followers shared 10 to 15 stories each, and a gold focused blogger produced 30+ posts and reels and 50 to 60 stories.
6. A small, well timed boost
We timed one boost with the launch to speed up discovery right before the opening, then tracked everything in Metricool.
Our key strategic goals
Launch awareness
Make the new branch known before and after opening day.
High end image
A feed that matches the quality of the jewellery.
New audiences
Bring in people who had never seen the brand.
Project timeline
Partnership begins
More than a year ago
Grand opening
New branch
Launch month report
20 Oct to 25 Nov 2025
Wedding Season
Story of Love campaign
Social media
More than a year of social media
The @alcalilyjewelry feed by Logo & Co: product photography, model campaigns, store moments and reels, planned and published for more than a year.
Campaign
Wedding Season campaign
A campaign built as a story of love, told in gold. Bridal sets were shot on brides in full wedding styling, with feed posts such as Story of Love, Marked in Rarity and Yellow Diamond, Golden Beginning. Story highlights organise the season: Wedding Collection, Roots, Special Stones, Eid Offers and Styled By You.
Strategic approach
Product photography by Logo & Co
Conclusion
Results
Verified numbers from Metricool and Instagram, 20 Oct to 25 Nov 2025.
Views
293.42K
Up 793.13% in one month.
Views on the opening reel
~200K
With around 2,000 profile visits.
New followers
460
Total 2,701, up 23.50%. The strongest month recorded to date.
Story impressions
35.55K
Up 652.15%.
Pieces of content
388
Up 470.59%, including creator content.
Organic views on one creator post
~18K
With no boost behind it.
Al Calily Jewellery
Conclusion
More than a year into the partnership, Logo & Co still runs Al Calily social media, from product photography to seasonal campaigns like Wedding Season. The grand opening became the strongest month the page had recorded. Planned content, a high end photo direction, the right creators and one well timed boost brought new people to the brand, with 44.12% of the audience in the UAE and Abu Dhabi the top city.
Opening a new location? Plan the content before the ribbon is cut. Book a free strategy call.
Why Logo & Co
Logo & Co is a female led, all female, Arabic speaking team with a female CEO.
We build brands and grow them online, in Arabic and English, for businesses across the UAE.
Your turn
Opening a new location?
Book a free strategy call with Logo & Co. We will look at your brand and show you what we would do first.
Book your free strategy call