Le Voyage Beauty and Spa · Abu Dhabi
Case
Study
A brand revamp, a travel themed feed and interactions up 333.5% in five months.
- Brand revamp
- Content creation
- Photography
- Video
- Social media marketing
Le Voyage Beauty and Spa
Project
Overview
Logo & Co revamped the Le Voyage brand and runs its content creation, photography, video and social media marketing, live since the brand relaunch on 25 May 2026.
The client
Who is
Le Voyage Beauty and Spa
Le Voyage Beauty and Spa (@levoyage_spa) is a beauty salon and spa in Abu Dhabi, offering nails, hair, lashes, massages, facials and a Marrakech Hammam House.
The account had been paused and the brand still carried its old look. Le Voyage wanted a premium identity and a feed that felt like a journey, then content every week to keep it alive.
The challenge
What Le Voyage Beauty and Spa was up againstWhy they needed expert support
A paused account
Posting had stopped and the profile still showed the old branding.
A premium promise
A spa experience has to look calm, warm and high end before anyone books.
A local audience
The right people are women in Abu Dhabi, so every post had to speak to them.
What we did
How we helped Le Voyage Beauty and Spa stand out
1. Brand revamp
We redesigned the Le Voyage identity: a gold butterfly mark with a flowing script wordmark on deep burgundy, presented in a full rebranding proposal.
2. A travel themed brand language
We wrote a 63 page social media strategy and guidelines around the idea of a voyage, with passport stamp icons for the story highlights, from Marrakech to London.
3. Photography and reels
We planned a 40 page moodboard and produced a shoot with 2 models, delivering 35 edited photos and 4 reels for the relaunch.
4. Content every week
Since the relaunch on 25 May we publish 3 feed posts a week plus daily stories, each previewed for approval.
5. Campaigns through the year
We planned seasonal campaigns such as Summer Bloom, Emirati Women's Day, Pinktober and the soft opening of the new upstairs space.
6. Creators and reporting
We brought creators in for visits, researched Arab and Emirati creators, and report every month with Metricool insights and next steps.
Our key strategic goals
A premium identity
A brand that feels calm, warm and high end at first glance.
A living feed
Steady posts, stories and reels so the account never goes quiet.
The right audience
Women in Abu Dhabi who are ready to book.
Project timeline
Onboarding and discovery
March 2026
Strategy and guidelines
31 March
Moodboard and shoot
April
Brand relaunch and live management
25 May to 25 October
Brand revamp
A new identity for Le Voyage
A gold butterfly mark and flowing script wordmark on deep burgundy, built to feel like the start of a journey. Logo & Co carried it into highlights, posts, reels and in salon print.
Social media
The feed we create
The @levoyage_spa feed by Logo & Co: spa rituals, nails, hair, lashes, the Marrakech Hammam House and seasonal campaigns, with passport stamp highlights that keep the voyage theme on every visit.
Post and campaign designs
Posts we design
Branded feed designs for nails, spa rituals and seasonal offers, built on the burgundy and cream palette with a signature notebook layout that makes every service post recognisable.
Story designs
Stories we design
Story designs from the Le Voyage account: the Marrakech Hammam House ritual, a facial massage explainer, the guest journey from booking to leaving restored, and a UAE Flag Day greeting in Arabic.
Video
Reels we film and edit
Rituals filmed up close: rose foot baths, facials, hair treatments and massage. Every top five post of the period was a reel.
Strategic approach
Content and photography
Conclusion
Results
From the Logo & Co six month account review, Instagram and TikTok, 25 May to 25 October 2026, compared with the previous period.
Total impressions
120,170
Instagram and TikTok, up 33.4%.
Total interactions
+333.5%
750 interactions in the period.
Average daily reach
+230.8%
On Instagram.
Story impressions
13,410
Up 250.9%.
Instagram pieces published
308
44 posts, 21 reels and 243 stories, plus 17 TikTok videos.
Of the Instagram audience in Abu Dhabi
59%
84% in the UAE, with 25 to 44 the largest age groups.
Le Voyage Beauty and Spa
Conclusion
Le Voyage went from a paused account with old branding to a fully rebranded profile that is active every week. Impressions, interactions, daily reach and story views all rose, and the audience is the right one: women in Abu Dhabi. The best performers were reels of real rituals, led by a spa ritual reel with 3,253 views.
Running a salon or spa that needs a fresh look and a feed that keeps going? Book a free strategy call.
Why Logo & Co
Logo & Co is a female led, all female, Arabic speaking team with a female CEO.
We build brands and grow them online, in Arabic and English, for businesses across the UAE.
Your turn
Is your spa ready for a new look?
Book a free strategy call with Logo & Co. We will look at your brand and show you what we would do first.
Book your free strategy call