Mermaid Universe Kids salon
Case Study
Who is mermaid universe salon
Where Magic Meets Pampering in Dubai Hills Mermaid Universe Kids Salon is the first kids’ salon in Dubai Hills to combine beauty, self-care, and themed celebrations under one roof. This innovative space is a haven where children enjoy pampering services, mermaid-themed parties, and unforgettable experiences. At the same time, mothers are welcome to relax and indulge in luxurious self-care treatments, creating a unique bond of shared wellness.With a very high competition in the vibrant Abu Dhabi pet market, Petopia sought a strategic partner to help them establish a strong social media and digital presence, to gain a competitive edge. This partnership aimed to leverage expert photography, engaging social media strategies, and targeted digital marketing campaigns (SEO & PPC) to effectively reach their target audience and build a loyal customer base.
Why They Needed Expert Support
Establishing a Distinctive Brand Identity
Breaking into the dynamic and fast-growing market of Dubai Hills, Mermaid Universe Kids Salon sought to establish a standout brand identity that would enchant children with its whimsical charm while appealing to mothers seeking a luxurious and memorable experience.
Creating a Unique Value Proposition
As the first kids’ salon with a mermaid theme in the area, Mermaid Universe required a branding approach that balanced whimsical charm for kids with a touch of sophistication to appeal to mothers.
Strategic Marketing Solutions
Launching a new business comes with its challenges, from building awareness to creating a loyal customer base. Mermaid Universe sought professional support to navigate these complexities, ensuring a seamless introduction to the market and ongoing engagement with their target audience.
How We Helped Mermaid Universe Stand Out in Dubai’s Competitive Market:
1. Designing a Unified and Impactful Brand Presence
We developed a captivating logo and branding guidelines that reflect the salon's mermaid theme. These guidelines ensure consistency across all customer interactions, including decor, service menus, and marketing materials, showcasing the salon's charm and sophistication.
2. Photography and Videography
Our professional photoshoot captured the whimsical decor and heartfelt interactions at Mermaid Universe, highlighting the salon's inviting atmosphere and quality services to create a compelling brand narrative.
3. Social Media Marketing Strategy and Ads
Currently managing Mermaid Universe’s social media presence, we create engaging and visually stunning content that connects with both children and mothers. Our strategy includes creative campaigns, reels, and giveaways to increase visibility and build a loyal online community.
4. Ongoing Partnership
Continue to provide ongoing support in refining branding strategies, optimizing social media campaigns, and ensuring consistent brand presence as we maintain our partnership and assist in adapting to evolving market demands.
Our Key Strategic Goals & Objectives:
Market Leadership
Position Mermaid Universe as the premier kids & also adults' salon in the region, renowned for its innovative services and commitment to creating a magical experience for young clients.
Brand Distinction
Create a visually stunning and cohesive brand that embodies fun, elegance, and creativity, distinguishing Mermaid Universe in a crowded beauty industry
Customer Connection
Foster lasting relationships with both young clients and their parents by delivering personalized, memorable experiences that make each visit special and unique.
Project Timeline
Brand Identity Development
June 2024
Photo-shoot Execution
August 2024
Social Media Management
September 2024
Ongoing Management
Until Present Time
MERMAID UNIVERSE SALON
STRATEGIC
Approach
phase one of project
the full branding
phase one: MOOD Board
Crafting the Visual Foundation of Mermaid Universe
Creating a Visual Exploration of Whimsy and Elegance We began with an initial visual exploration of the brand's core concepts, capturing the enchanting essence of the mermaid theme and the salon’s dual focus on children’s joy and mothers’ pampering. This phase laid the creative foundation for the logo and overall branding design.
Using imagery, color palettes, textures, and fonts, we curated a mood board that conveyed the magical world of mermaids blended with elegance and sophistication. The mood board featured soft pastel hues, ocean-inspired elements, and whimsical patterns, guiding the design process to create a cohesive and enchanting brand identity.
phase TWO: LOGO DESIGN
DevelopING a unique logo that symbolizes love, & ties to Italian roots.
Crafting a Unique Logo That Captures Magic and Joy We designed a logo that celebrates the enchanting world of mermaids, sparking joy and imagination for children. The design evokes the magic of underwater adventures by incorporating playful, ocean-inspired elements and vibrant pastel hues.
The flowing curves and whimsical details create a sense of fun and wonder, perfectly reflecting the salon’s focus on creating memorable experiences for kids. The logo’s vibrant and child-friendly aesthetic ensures it connects with the salon’s core audience—children and their families.
phase THREE: FULL BRANDING
Establish a powerful and cohesive brand identity that resonates.
After finalizing the logo, we applied the design across all brand assets—menu designs, packaging (pizza boxes, napkins, cups), staff uniforms, and digital platforms (website, social media). The brand identity expressed elegance and simplicity, while integrating the heart and leaf logo to unify all customer touch points and communicate the restaurant's values.
phase Two of project
Photo shoot session
phase one: Pre-Shoot Preparation
Ensure all aspects of the shoot align with the brand’s identity & vision.
Met with the client to discuss key shots, desired mood, and overall aesthetic for both the interior and food menu.
We finalized the color palette, lighting setup, and specific areas to highlight in the restaurant’s interior to showcase its ambiance. For the food, we focused on capturing the authenticity, texture, and appeal of the dishes.
phase TWO : SHOOT EXECUTION
Diving Into the Enchantment of Mermaid Universe
For the interior, we utilized wide-angle and close-up shots to showcase the salon’s vibrant, underwater-themed decor, highlighting the playful elements and immersive ambiance that transport children into an enchanting world.
For the services, we captured heartwarming moments of children enjoying pampering sessions and themed celebrations. Close-up shots focused on the intricate details of the salon’s creative design and the joyful expressions of the little clients.
Video footage documented the unique party setups, salon activities, and the fun-filled atmosphere, conveying Mermaid Universe’s dedication to creating unforgettable experiences for children.
phase Three of project
social media MANAGEMENT
Stage 1: Content Creation & Brand Building
Crafting Compelling Content to Build Brand Identity
At this stage, our focus is on producing high-quality, visually captivating content that truly represents your brand’s identity.
From photography and videography to well-crafted captions, every piece of content is designed to create a strong connection with your audience and clearly communicate your brand’s message.
We design posts, Stories, Reels, and other visual materials that connect with your target audience while maintaining consistency and sophistication across all platforms. By ensuring each post aligns with your brand’s values, we aim to leave a lasting impact and cultivate brand loyalty
Stage 2: Digital Marketing Management
Driving Growth Through Targeted Ads & Strategic Campaigns
In this phase, we focus on implementing digital marketing strategies that are informed by data to achieve concrete results. Our goal is to increase brand awareness, grow your follower base, and foster engagement through well-structured ad campaigns and promotions.
We run targeted ads across platforms like Instagram and Facebook, using audience data to ensure the message reaches the right people at the optimal time. Campaigns are regularly optimized to guarantee the best return on investment, with adjustments made to keep them dynamic and effective. Whether promoting seasonal offers or focusing on lead generation, our aim is to consistently enhance your online presence and meet key business goals.
RESULTS
Interactions
4.5k
Over time, the account has accumulated nearly 4.5k interactions, showcasing strong and consistent engagement.
IMPRESSION
287K
Achieved 287,000 impressions, indicating that it captured the attention of many users who stopped to view it multiple times.
FOLLOWERS
4K
Nearly 4k followers have joined the page, demonstrating a strong interest and engagement from the audience.
Mermaid universe
CONCLUSION
At the heart of our work is a true passion for helping brands grow and thrive.
Seeing a brand grow from its early stages to a thriving business is incredibly rewarding. Our efforts in content creation and digital marketing have played a key role in bringing brands to life.
We pride ourselves on being more than just a service provider—we are a trusted partner committed to elevating brands and driving their success. Watching our clients thrive motivates us, and we are excited to continue this journey together.
