Town Bakery · Dubai
Case
Study
From a quiet page to 104,024 views in month one.
- Social media management
- Food photography and video
- Content design
- Creator (UGC) content
- Seasonal campaign
- Monthly reporting
Town Bakery
Project
Overview
The client
Who is
Town Bakery
Town Bakery (@townbakery.ae) is a bakery and café in Dubai, freshly baking artisanal breads, flaky pastries and sweet treats every day.
The Instagram page had paused posting for a while. It was not reaching anyone new, and the bakery wanted attention that turned into visits, not just likes.
The challenge
What Town Bakery was up againstWhy they needed expert support
A paused account
After a break from posting, the page had lost its rhythm and its reach, at around 15K views a month.
Reaching new people
Most of the views had to come from people who did not follow the page yet.
Turning views into visits
Likes were not enough. The goal was profile visits, link taps and people walking in.
What we did
How we helped Town Bakery stand out
1. Food photography and video
We shoot the bakery ourselves: breads, pastries, cakes and coffee, plus behind the scenes reels from the kitchen, from dough to the finished bake.
2. Content design for every launch
We design the posts and stories for each new menu item, like the Rahash Marble Cake, Raspberry Layered Cake, Matcha Drops and the Açaí Smoothie, in one warm, consistent look.
3. Creator content filmed in store
We bring creators into the bakery to film real, in store content (UGC), the format that performed best in month one.
4. Emirati Women's Day campaign
We built a seasonal creator reel for Emirati Women's Day and boosted it for 4 days.
5. Monthly reports and next steps
Every month we report the numbers and set the next moves, including at least one creator collaboration a month and trend led, behind the scenes content.
Our key strategic goals
Visibility
Get the bakery in front of people who had never seen it.
Appetite
Make every bake look as good on screen as it tastes.
Consistency
Keep the page active so growth compounds month after month.
Project timeline
Relaunch, month one
3 Aug to 1 Sep
Emirati Women's Day reel
Boosted for 4 days
Steady growth
23 Sep to 22 Oct
Growth compounds
30 Oct to 28 Nov
Content and photography
The feed we create
A consistent, warm feed for @townbakery.ae: product photography, menu launches, coffee moments and reels, all shot and designed by Logo & Co.
Strategic approach
Food photography and menu launches
Conclusion
Results
Verified numbers from Instagram insights and Logo & Co monthly reports, 2025.
Views in month one
104,024
Up from around 15K the month before (3 Aug to 1 Sep).
Views from non followers
81.2%
Most of the attention came from new people.
Profile visits
4.4K
Plus 360 taps on the link in bio in month one.
Views on one reel
59,321
The Emirati Women's Day creator reel, with 43,689 accounts reached and 1,317 shares.
New followers in 30 days
2,150
30 Oct to 28 Nov, up from 1,063 the month before.
Views in 30 days
352.9K
Up from 220.3K in the previous 30 days.
The receipts
Straight from the Instagram professional dashboard.
Town Bakery
Conclusion
Town Bakery went from a paused page to one that keeps growing. Our photography makes every bake look irresistible, creator content gives people a real taste of the bakery, and steady posting makes the growth compound.
Is your café or bakery page quiet? Book a free strategy call and we will show you what we would change first.
Why Logo & Co
Logo & Co is a female led, all female, Arabic speaking team with a female CEO.
We build brands and grow them online, in Arabic and English, for businesses across the UAE.
Your turn
Is your café page quiet too?
Book a free strategy call with Logo & Co. We will look at your brand and show you what we would do first.
Book your free strategy call