Overview
We are seeking a results-driven Paid Ads Specialist to manage and optimize our advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Instagram boosting. This role is ideal for someone passionate about digital advertising, skilled at analyzing data, and eager to directly drive growth for our business.
Key Responsibilities
Plan, create, and manage paid campaigns on Google Ads and Meta Ads Manager (Facebook & Instagram).
Execute and oversee Instagram boosting to increase reach, engagement, and visibility.
Continuously optimize campaigns to improve ROI, focusing on CPC, CTR, conversions, and cost efficiency.
Perform A/B testing on ad creatives, targeting strategies, and bidding approaches.
Track and analyze performance using analytics tools and provide regular reports.
Collaborate with the content/creative team to align ad messaging with brand goals.
Stay up to date with platform changes, emerging trends, and best practices in paid advertising.
Skills & Qualifications
1–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
Strong knowledge of targeting, bidding, and performance optimization strategies.
Experience with analytics and reporting tools (Google Analytics, Ads Manager, etc.).
Familiarity with social media engagement strategies and audience insights.
Basic SEO knowledge is a plus but not required.
Strong attention to detail, analytical mindset, and results-oriented.
Benefits
Competitive salary + performance incentives.
Opportunities for career growth and professional development.
Collaborative and supportive work environment.
Job Type: Part-time
