Overview:
We are looking for a driven and proactive Sales Development Representative (SDR) to help fuel growth at our digital marketing agency. This role is focused on lead generation, prospecting, and qualification, ensuring a strong pipeline of high-quality opportunities.
The ideal candidate is organised, confident in outbound outreach, and has a solid understanding of digital marketing services such as branding, social media, paid media, web design, and content. This is an excellent opportunity to grow into a closing or senior sales role over time.
Key Responsibilities
Lead Generation:
- Research and identify potential clients that can benefit from our services.
- Build targeted prospect lists using LinkedIn, online research, databases, and other digital tools.
- Identify key decision-makers and gather accurate contact details.
- Qualify prospects based on fit, need, budget, and readiness to engage.
Outreach & Engagement:
- Initiate outbound contact via email, phone calls, LinkedIn, and other digital channels.
- Execute structured outreach sequences and creative campaigns to generate interest.
- Clearly communicate our value proposition and introduce relevant services to prospects.
- Handle first conversations professionally and confidently, uncovering pain points and opportunities.
Lead Qualification & Meeting Booking:
- Conduct discovery-level conversations to assess prospect needs and alignment.
- Book qualified meetings for the Business Development Manager.
- Ensure all meetings are well-prepared with notes, context, and prospect insights.
- Manage calendars and follow up to reduce no-shows and maximize attendance.
Pipeline Management & CRM:
- Maintain accurate and up-to-date records of all activities in the CRM.
- Track outreach, responses, follow-ups, and meeting outcomes.
- Ensure smooth handover of qualified leads to the BDM.
Performance Tracking & Reporting:
- Work towards weekly and monthly KPIs (contacts made, leads qualified, meetings booked).
- Provide regular reports on outreach performance and pipeline contribution.
- Use data to optimize messaging, targeting, and outreach strategies.
Collaboration with Internal Teams:
- Work closely with the BDM to align on target accounts and priorities.
- Share insights from prospect conversations to refine positioning and offers.
- Support the wider sales and marketing team with feedback from the market.
Market Research & Continuous Improvement:
- Stay informed on industry trends, competitor offerings, and client pain points.
- Continuously improve sales scripts, email templates, and outreach methods.
- Learn and develop knowledge across our service offerings and sales process.
Required Skills & Qualifications:
- Experience: 1–2+ years in an SDR, sales, or lead generation role (digital marketing experience is highly desirable).
- Communication: Excellent written and verbal communication skills in English.
- Organization: Highly organized, able to manage high outreach volumes and follow-ups.
- Proactivity: Self-motivated, target-driven, and comfortable working remotely.
- Digital Marketing Knowledge: Familiarity with services such as branding, social media, paid media, web design, content, or analytics.
- CRM Proficiency: Comfortable using CRM systems (ActiveCampaign, Salesforce, or similar).
- Confidence: Comfortable speaking with business owners, managers, and senior stakeholders.
Preferred Qualifications:
- Experience working within a digital marketing or creative agency.
- Exposure to the UAE or regional market.
- Experience booking meetings for senior sales or leadership teams.
- Ambition to progress into a Business Development Manager or Account role.
Benefits:
- Competitive Salary.
- Opportunities for career growth and advancement.
